Authentic Mission: We Are Armed stands apart by combining American-made merchandise with trusted Second Amendment education, appealing to a values-driven audience.
High-Quality Assets: Professional-grade B-roll and a high end brand video provide a strong foundation for visual storytelling and ad creative.
Made in the USA: Every product being domestically manufactured strengthens brand credibility and patriotism.
Strong Niche Alignment: The combination of e-commerce and state-by-state firearm law information uniquely positions the site as both a community hub and a retail brand.
Engaged Leadership: Jamie and Scott bring passion, network connections, and authenticity to the brand.
Areas for Improvement:
Limited Marketing Infrastructure: Minimal experience with paid ads, email automation, and analytics tracking.
Low Recurring Revenue: Currently reliant on single-purchase merchandise sales.
Underdeveloped Funnel: No established email capture or remarketing structure to convert visitors into repeat buyers.
Subscription Model Concept
"We Are Armed Insider Club"
Monthly or annual membership ($5–$10/mo) for:
Early access to drops
Discounts on gear
Exclusive law briefings and commentary
Member-only giveaways
Community forum access
Create predictable recurring revenue while deepening loyalty and advocacy.
Marketing and Growth Channels
Below are recommended marketing channels with investment ranges for both startup-level and growth-level budgets.
1. Email Marketing & Automation
Purpose: Build community, drive repeat purchases, and promote educational and exclusive content. Tactics:
Welcome flow, abandoned cart, and post-purchase automations.
Monthly newsletters featuring new products and Second Amendment insights.
Segmentation by state (for firearm law relevance) and purchase behavior.
Suggested Monthly Spend:
Software price only. Free to start, Grows as contacts grow. Management included in monthly fee below
2. Meta Ads (Facebook/Instagram)
Purpose: Drive awareness, traffic, and conversions via social storytelling. Tactics:
Target lookalikes based on purchasers and website visitors.
Ad creative leveraging professional video and lifestyle imagery.
Test ad types: carousel, video, and user-generated style.
Suggested Monthly Spend:
Low: $1,000–$2,500
High: $5,000–$10,000
3. Google Ads (Search & Shopping)
Purpose: Capture high-intent customers searching for We Are Armed or related terms. Tactics:
Branded search campaigns.
Product listing ads (Shopping feed).
Dynamic remarketing for abandoned sessions.
Suggested Monthly Spend:
Low: $500–$1,000
High: $3,000–$5,000
4. Influencer Partnerships
Purpose: Leverage real voices to amplify brand authenticity. Tactics:
Micro-influencers in the firearms, outdoor, and veteran communities.
Celebrity capsule collections (e.g., Mike Fisher line).
Revenue-share collaborations with trusted figures.
Suggested Monthly Spend:
Low: $500 (product exchange partnerships)
High: $5,000+ (paid campaigns and collaborations)
5. Vibe.co Connected TV Ads
Purpose: Extend brand awareness via streaming TV ad placements. Tactics:
Leverage existing video assets to create 15- and 30-second ad variations.
Geo-target conservative, outdoor, and veteran audiences.
Suggested Monthly Spend:
Low: $1,500–$2,000
High: $5,000–$8,000
6. Additional Recommended Channels
Affiliate Program:
Build a referral network through outdoor influencers and firearm instructors.
YouTube & Podcast Placements:
Sponsor content where 2A discussions and culture thrive.
Organic SEO & Content:
Publish firearm law updates, safety guides, and product stories for authority building.